Over the course of the New England Patriots/San Diego Chargers game that I watched tonight, one main theme that I noticed in the commercials that aired is that all were very 'manly'. I'm sure you've heard the adjective 'manly' before. 'Manliness' is a word that describes the every-guy, and more importantly the every-guy's wants and needs. These wants and needs consist of a few stereotypical products and services.
First off, there's the obvious: beer. Bud Light and Miller Lite have launched their yearly marketing campaigns geared toward the average football fans. In those two companies' particular ads, they describe their beer as the "king of all beers" (a very common slogan that Budweiser uses), and the beer with the "most taste" (which is stated not-so-subtly by the actor John C. McGinley, of "Scrubs" fame, who is the new spokesman for Miller Lite).
Next off, you've got the 'manly' cars that all guys gotta have in order to fully exude their 'manliness'. In the commercials for the Toyota Tundra, there are different types of every-man, from construction workers to the typical outdoorsman who enjoy the ever-so-popular 200 mile trek to the middle of nowhere to enjoy all that nature has to offer (because we all have time in our busy lives to head out to the mountains in our brand new, $30k pick-up truck, right?).
The last main demo that the commercials went after during the game were the slobs...err...junk-food-enthusiasts. Pizza Hut, McDonald's, Burger King. All featured somewhat new ads during the past few weeks of the new NFL season. Burger King separated itself greatly from the other fast food competitors when they launched a new commercial featuring hip hop star P. Diddy, in which the music star wakes up the owner of Burger King so that he can get his much-needed midnight snack. Although the commercial is corny for obvious reasons, the fact that Diddy was featured in the ad is enough to make his fanbase crave for a Double Whopper with cheese. Only sandwich shop Subway has offered commercials that promote healthy and hearty foods, as opposed to all of the other companies pushing their greasy burgers-and-fries combo meals.
I'm sure that there were other prominent advertisements featured throughout the game that I missed, but hey, the Red Sox and Yankees were playing at the same time as the Pats on ESPN. I can't devote all of my time to the Pats.
First off, there's the obvious: beer. Bud Light and Miller Lite have launched their yearly marketing campaigns geared toward the average football fans. In those two companies' particular ads, they describe their beer as the "king of all beers" (a very common slogan that Budweiser uses), and the beer with the "most taste" (which is stated not-so-subtly by the actor John C. McGinley, of "Scrubs" fame, who is the new spokesman for Miller Lite).
Next off, you've got the 'manly' cars that all guys gotta have in order to fully exude their 'manliness'. In the commercials for the Toyota Tundra, there are different types of every-man, from construction workers to the typical outdoorsman who enjoy the ever-so-popular 200 mile trek to the middle of nowhere to enjoy all that nature has to offer (because we all have time in our busy lives to head out to the mountains in our brand new, $30k pick-up truck, right?).
The last main demo that the commercials went after during the game were the slobs...err...junk-food-enthusiasts. Pizza Hut, McDonald's, Burger King. All featured somewhat new ads during the past few weeks of the new NFL season. Burger King separated itself greatly from the other fast food competitors when they launched a new commercial featuring hip hop star P. Diddy, in which the music star wakes up the owner of Burger King so that he can get his much-needed midnight snack. Although the commercial is corny for obvious reasons, the fact that Diddy was featured in the ad is enough to make his fanbase crave for a Double Whopper with cheese. Only sandwich shop Subway has offered commercials that promote healthy and hearty foods, as opposed to all of the other companies pushing their greasy burgers-and-fries combo meals.
I'm sure that there were other prominent advertisements featured throughout the game that I missed, but hey, the Red Sox and Yankees were playing at the same time as the Pats on ESPN. I can't devote all of my time to the Pats.
